Anupam Raj
Portfolio
Digital Marketer
A Little
About Me
I’m Anupam Raj, a Performance Marketer and SEO specialist with expertise in backlinking, technical SEO, Meta ads, and Google ads. I focus on helping businesses improve their online visibility and reach the right audience through data-driven strategies. My goal is to deliver measurable results and support brands in growing their presence across search engines and paid media platforms.
My learning
Journey
- Ai Integrated Advanced Digital Marketing Course
Haris & Co Academy, Calicut, Kerala (2025)
- Master of Arts in Hospitality and Tourism Management (MHTM)
Marian College Kuttikkanam Autonomous, Idukki, Kerala (2023-2025)
- Bachelor of Business Administration in Aviation
Karnataka College of Management & Science, Bangalore, Karnataka (2019-2022)
Soft skills
- Strategic Planning
- Problem solving
- Communication & Collaboration
- Creative thinking
- Networking
- Time management
Technical Skills
Paid Ads
Google Ads, Meta Ads
Keyword Analytics
Semrush, Ubersuggest, Keyword Planner
Other Tools
Shopify, Google Analytics
WordPress, Canva, Framer, Figma
Website Development
I designed and developed a fully functional, responsive, and SEO-friendly website for ‘Vspice,’ a Kerala-based spice brand. This project was completed with a Performance Marketer’s focus on conversion rate optimization and tracking, delivering both WordPress and Shopify versions optimized for search visibility, smooth navigation, and mobile-first performance.
Copywriting
Developed the brand name “Siply” and the tagline “Clean sips, No drips” for a conceptual blender brand as part of a copywriting project.
Meta Campaign
As an experienced Performance Marketer, I recently ran a 5-day Meta Ads for a marketing agency with a daily budget of ₹100. The campaign achieved 16 message conversions at an average cost of ₹26 each, reaching around 10,800 people and generating 18,216 impressions. The campaign recorded 55 link clicks, a click-through rate of 0.30%, and a cost-per-click of ₹7.70, showing a reasonable level of engagement for the spend while highlighting opportunities to refine targeting or creative for better CTR and conversion efficiency.
Skilled
Tools
